However, it is not necessarily the machine made golden jewelleries have the better quality. Machine crafted golden jewelleries are often more brittle than the hand-made one, meaning they will be more difficult to be reshaped after made. With the decreasing number of professional craftmen in gold industry to hand craft the golden Dragon & Phoenix jewelleries, the price of hand-crafted Dragon & Phoenix jewelleries had became increasingly expensive.
Trend In Consumers
The trend of Dragon and Phoenix jewellery is unpredicted, but it become more and more popular now because of the social media. Many celebrities, especially from China like to wear Dragon and Phoenix Jewelleries and promote it in on social media, influencing the youngsters to be interested in these jewelleries.
It is not longer true that elder generations are dominating the market of Dragon and Phoenix Jewelleries. It is difficult to estimate the majority consumers’ age group. Some young couples will buy this due to social media influenced.
Furthermore, there are some consumers from other races or countries, other than Chinese. However, this situation is considerably rare and the consumers were attracted by their appearances only, not by their inner meanings and stories.
